With the launch of BreakThru Radio (BTR) in July of this summer and a listening audience that has grown to more than 175,000 a day, independent and unsigned artists are now getting unparalleled exposure for their music. In less than six months, BTR has had more than 10 million listeners making it one of the fastest growing online radio stations in the world.

BTR plays an exclusive new band during every broadcast, bypassing the repetitive playlists that plague traditional radio. Many credit this unique format and the vast array of unheard talent as the major reason for the station’s success.

“Our DJs - who we feel are really ‘musicologists’ - are committed to finding the most talented artists that no one has had a chance to hear yet,” said Cal Rifkin, co-founder of BreakThru Radio. “It is this break from tradition that has proven to be the key to BTR’s success. We hope our success continues to change the face of the music industry and provide the world’s best unknown artists a opportunity to showcase their music.”

Listeners are guaranteed complete variety as BTR incorporates music from all genres and is hosted by an eclectic group of DJs. BTR gives support and a voice to hundreds of talented, upcoming artists as they begin to establish themselves in the music industry.

BTR broadcasts 24 hours a day on www.breakthruradio.com. It can also be heard at www.NYTrack.com, New York’s only website dedicated to the tri-state high school track community, reaching over 5 million high school students.

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